Marketing Concept - The St. Gallen Management Approach

Marketing Concept - The St. Gallen Management Approach
23,00 € *

inkl. MwSt. zzgl. Versandkosten

Sofort versandfertig, Lieferzeit ca. 1-3 Werktage

Erhältlich als:

Neuware
ISBN: 9783825257521
Autor: Thomas Bieger
Einband/Bindung: Taschenbuch
Sprache: Englisch
Seitenzahl: 201
Erscheinungsjahr: 2021
Verlag: UTB Gmbh
  • 30 Tage Rückgaberecht
  • Günstige Preise
  • Versandkostenfrei ab 20€
Beschreibung
This book presents marketing and business processes as an integral part of the St. Gallen Management Model. It provides a tight introduction into the field of marketing and puts the added value in the center of a market-oriented management approach. The book addresses relevant topics such as market analysis, marketing planning, marketing strategy, positioning, application of marketing tools, product design, price, distribution and communication policy, service provision, innovation and controlling processes. This book aims at students in the first year as well as at practitioners who want to obtain a quick overview of this field.
Artikel-Nr.: 9783825257521
Weiterführende Links zu "Marketing Concept - The St. Gallen Management Approach"
Kunden kauften auch
Kunden haben sich ebenfalls angesehen
Zuletzt angesehen